540 WORLD has a
global network of collaborators
to help businesses transform
products and projects
to safe, circular, regenerative design

Chaline Church
Founding Partner - Interior Architect, Designer & Brand Specialist
MA Interior Architecture researching human health optimisations through materials and arrangements (Hoarders and gen popn), BJourn Broadcast with BA Fine Arts, Marketing, Video & Photography, Director - FreeSpace Design, Founding Partner - Ergotec Health, Founding Partner - 540 WORLD.
Chaline worked on brands such as Disney, Warners, Universal & UNESCO as well as food, financial & retail brands & she spearheaded hundreds of world-first products from product design to marketing across 22 countries, before co-founding health clinics recognised by BUPA, Aviva etc. She combined health & design in her multiple award-winning Masters in Interior Architecture then founded FreeSpace Design for healthy interiors architecture (non-toxic spaces for healthy futures).
Chaline is based in London and champions future-proofing brands and businesses by supporting their materials revolution to safe then circular design, together with a network of world-class C2C® chemists, scientists and engineers. Chaline believes anything is possible & that the time is now to be brave, beautiful, safe & circular through design since we have one body, one planet & one decade to transform to regenerative design.

Paul Capel
Founding Partner - Cradle to Cradle® Specialist
MSc Architecture - Advanced Environmental & Energy Studies (2009), Cradle to Cradle® networker (since 2006), Director - Cradle to Cradle Marketplace Ltd, Founding Partner - 540 WORLD.
Paul’s groundbreaking MSc thesis compared the Hannover Principles (C2C®) to Holmgren’s Principles of Permaculture. He has personally shared copies of the book “Cradle to Cradle: Rethinking the way we make things” with over 400 people & counting. Previously a surveyor at the Ordnance Survey for 30 years & crafting his family home using C2C® & Passiv Haus as inspiration, Paul is an authentic C2C® global pioneer, but London-based.
Paul also runs the Cradle to Cradle Marketplace (C2CMP), the world’s first online web store dedicated to C2C®, to bring consumers access to what he calls “The Good Stuff”. C2CMP’s mission is to create a spiral of true prosperity, using the sale of C2C Certified® goods as the engine of great change.